SAM BRIEF

Hi! Thanks for stopping by my site.

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I'm Sam Brief, an Emmy Award-winning play-by-play broadcaster with a passion for telling compelling stories through sports.

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I currently serve as TV play-by-play voice of the Windy City Bulls, the NBA G League affiliate of the Chicago Bulls. I also call college basketball for UIC and Loyola Chicago, Nike EYBL games on League Ready and ESPN+, featuring many of the nation's top high school prospects, and select international competitions for FIBA.

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In 2024, I covered the Paris Olympic Games for NBC Olympics as a digital editorial producer, focusing on track and field. As a lifelong Olympic fan, contributing to NBC's coverage was a career highlight.​ Here's a link to my stories on the Paris Games.

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My broadcasting career has taken me across two hemispheres, including as the voice of the Brisbane Bandits in Australia and as broadcast/media manager for the Chicago Dogs, where I called nearly 500 professional baseball games. It all began with a weekly sports show I created in high school before continuing at Northwestern University's Medill School of Journalism, where I served as Sports Director of WNUR and called multiple sports.​​

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Beyond the booth, I host and produce The Mental Game, a podcast exploring the intersection of sports psychology, performance, and mental health with athletes, coaches, and experts. I'm also an author, currently putting the finishing touches on my first novel.

 

I also serve as Director of Content for sportsYou, the top communication app for high school athletics, and create videos for History by Mail, which you may have seen on Shark Tank!

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Feel free to explore my broadcast demos, writing, résumé, and more using the navigation above. If you'd like to connect, I'd love to hear from you at briefsam@gmail.com.

 

Thanks for visiting!