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About Me

Thanks for stopping by! My name is Sam Brief. I'm a content creator, broadcaster, journalist, podcaster, creative writer, mental health advocate, animal lover, U.S. history nerd and three-point specialist. 

I've just joined NBC Sports as a Digital Producer for the 2024 Paris Olympics, for which I'll be covering a slew of sports in video, writing and podcasting roles. Working on the Olympics has always been a goal of mine, and I'm thrilled to be making that a reality now.

I have also been fortunate to serve as a storyteller in two different hemispheres. After five seasons broadcasting professionally in Chicago, I spent the winter of 2022 in Brisbane, Australia as the Voice of the Australian Baseball League and Brisbane Bandits. I called play-by-play Bandits games and also produced content for the ABL. In Australia, I relished in learning a unique culture — both in and out of baseball. I met some of the most passionate fans I've ever seen, tried new foods and saw landscapes that made me gasp. 

In Chicago, I continue to serve as broadcast and media manager for the Chicago Dogs of the American Association of Professional Baseball. I'm also a TV and radio broadcaster for the Windy City Bulls of the NBA G League and for various colleges.


I've had the chance to live out a career that began as a childhood obsession. Prior to my time in pro baseball, I graduated in 2019 from Northwestern University's Medill School, where I was fortunate to serve as Sports Director of our school's radio station, WNUR. I hopped on the mic for baseball, basketball, football, softball, volleyball and lacrosse for both WNUR and the Big Ten Network's Student U broadcasts. It was a constant thrill ride.


During the summer of 2018, I hit the beaches of Cape Cod as a play-by-play broadcaster for the Cotuit Kettleers of the Cape Cod Baseball League. In Cotuit, I thrived on the beautiful grind of small-town daily baseball (and lobster rolls!). I'll always treasure that summer.


My journalistic journey began during my high school years in the Chicago suburbs, where I ushered in a partnership between the NFHS Network and our school's athletics department. My weekly sports show, "The HP Sports Brief" (pun intended), was my introduction to on-air work and production.

You can watch to my broadcast demos, plus read my writing work and résumé, by clicking on the above menu bar. Also, please enjoy my sports psychology and mental health podcast, "The Mental Game," at the "podcast" tab or on Apple Podcasts.


Again, thanks for visiting my website!

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